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  • What is digital transformation?
    Digital transformation is the process of integrating digital technologies into all parts of an organization, such as products, services, or operations, to deliver value to customers. In a globally and digitally connected landscape, this type of transformation is more than keeping up with the rest of the world and your industry—it’s about continuing to innovate and seek new, better ways of doing things.
  • Why Should you align your digital strategy with the business architecture?
    By outlining your company's vision, objectives, value propositions, and outcomes, a business architecture framework can assist you in coordinating your digital strategy and execution. In order to deliver value to your consumers and stakeholders, it can also assist you map your existing and future capabilities, processes, and resources. By using a business architecture framework, you can identify gaps, dependencies, and opportunities for improvement and prioritize your initiatives and projects based on their strategic alignment and value.
  • What is Digital Strategy ?
    A digital marketing strategy is a plan for how your company will establish an Internet presence through various online channels with the goal to reach and convert your target audience. Digital marketing strategies include search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and more. A digital strategy outlines your target audience, competitive landscape, goals, key performance indicators and your existing business journey.
    This strategy provides a consistent direction and vision for your project, while ensuring everyone involved is on the same page, using the defined pathways to work towards achieving the same goals and vision.
  • What are some examples of Digital Strategy?
    Content marketing: creation, publication and distribution of a variety of digital media that targets and engages an audience.
    Social media marketing
    Email marketing
    Mobile marketing
    Digitally enabled products and services Search engine optimization (SEO)
    Pay-per-click (PPC) advertising
    Voice search optimization
    Video marketing
  • What is the difference between Digital Strategy & Digital Marketing Strategy?
    A digital strategy is a broad term that focuses on using technology in general to improve your brand’s online presence.
    In contrast, a digital marketing strategy is a roadmap of your digital marketing activities.
    A digital marketing strategy allows you to choose and manage the channels and platforms you will utilize to reach your audience, so you can plan marketing campaigns that are aligned with your goals.
  • The difference between Digital Strategy & Digital Transformation
    A digital transformation is the organizational, operational or cultural change your business goes through by integrating digital technologies and processes — like the ones you outline in your digital strategy.
    Areas of your business that might undergo digital transformation include:
    Customer Engagement
    Customer Experience
    Logistics and Operations
    Product or Service
    Business Model
  • How to measure success of a digital strategy ?
    < You can make use of Key Performance Indicators (KPIs) Key performance indicators (KPIs) are quantitative indicators that measure the success of your digital project.
    KPIs are important since they keep your objectives at the forefront of your decision-making and allow you to measure how well your business is doing working towards your digital project goals.
    KPIs may include, but aren’t limited to:
    Website engagement
    Qualified leads per month
    Website conversion rate
    Customer acquisition cost
    Social media engagement rate
  • What are the benefits of AI in digital transformation?
    Artificial intelligence is an integral component that drives digital transformation. By leveraging AI-powered processes, for example, companies can react to unexpected changes or emerging trends faster and more effectively.
    Ways AI can revolutionize your digital strategy
    Automate repetitive tasks.
    Create personalized content.
    Conduct audience research.
    Improve customer service.
    Analyze data.
    Analyze performance.
    Predictive analytics.
    Automate media buying processes.
    Automated chatbots
  • What is the Role of business anlysis in Digital Transformation?
    Business analysts can clarify the need for organisational change A business analysis job is to interpret an organisation’s data to inform decisions that will have far reaching implications for the business as a whole. Their main focus is to analyse data to provide the various types of information needed to implement change on an organisational level.
    When it comes to implementing a digital transformation plan, just as a new company must justify its entry into the market, so must an established company justify major strategy changes. A business analyst's role here is to either confirm the company's theory about proposed changes or to use data-driven insights to suggest alternative ways for the company to accomplish its objective
  • What is Business Architecture?
    A business architect is responsible for: providing an overview of the capabilities of the organization. describing the strategy of the organization, managing the process of identifying opportunities, threats and limitations of the organization and to provide insights of the required work to facilitate implementation.
  • What is the role of Business Architecture in Digital Strategy?
    Business architecture provides a foundation for digital transformation is through its role in translating strategy into a coordinated set of actions for execution. With a documented enterprise-level business architecture (and IT architecture) in place, the business and IT impacts of the digital strategy and desired customer experience can be cataloged and assessed and then collectively architected across products and business units. The resulting target architecture(s) can then be scoped into a set of transformation initiatives in the most effective way across business units—without redundancy, conflicts or dependency issues.
  • How COVID-19 has pushed companies over the technology tipping point—and transformed business forever?
    A new survey finds that responses to COVID-19 have speeded the adoption of digital technologies by several years—and that many of these changes could be here for the long haul.